Review Site Marketing – using sites such as Yelp, TripAdvisor & Zomato to gain new customers. There are many others depending on your local area
Choosing the right review site is not just about size, it is about local users & how well its members fit your target demographics. Partners In Profit works with you to determine the best sites to fit your needs.
The top popular restaurant review & recommendation sites all allow you to claim your basic listings for Free. Chances are you already are listed on the sites, but the information about your restaurant may be incomplete or wrong. You can not afford to pass up this important & valuable free advertising.
Email Marketing is perfect for communicating with your existing customers. Email allows you to communicate regularly with your existing customers, keeping your business fresh in their minds eye. You can use email to send out regular newsletters, promotions, coupons & event invitations.
An Email Marketing program is only as good as the customer contact list and information it is based on. Partners In Profit helps you build a good list containing solid information. A good customer contact list is more than just a simple list of email addresses, it contains information like birthdays, anniversaries & specific customer information like special interests that you can use to automatically engage & satisfy that individual customer. Keeping them satisfied and motivating them to visit you more and spend more.
Using sites such as Facebook, Twitter, Google+ & Pinterest to gain new customers & encourage your current customers to visit you more and spend more. Unlike email, your customers see social sites as entertainment. The more quality content and the more chances for interaction that you provide them, the happier they are. Lots of small, easily digestible posts are perfect for social media. Remember they want to be involved, to feel that personal touch.
Recipes, pictures, daily specials are welcome content here. Candid pictures of your staff & your facilities. Anything that makes them feel like they belong to “your special group”. You want to generate a sense of belonging and of community with your social “followers”. But the content should always be current, relevant and fresh. Let your customers post positive things about you and your business. They don’t just want to be communicated to, they want to be an active part of the conversation.
This is the perfect place to enjoy the true benefits of “word of mouth” advertising. Satisfied customers will gladly help you promote yourself to others. Encourage them to visit your social site regularly. Give them reason to visit. Reward them with exclusive offers, entice them to post glowing reviews of your business. And unlike Review & Recommendation sites, you have control over what is and isn’t posted. You can control the conversation & the message.
Most popular restaurant review and recommendation sites allow you to claim your basic listings for Free. Chances are you already are listed on the sites, but the information about your restaurant may be incomplete or wrong. You can not afford to pass up this important & valuable free advertising.
Sounds great doesn’t it? But there is a downside. You have no control over what is said about you. Both the good & the bad remain there no matter what you wish. You need to monitor those listings and respond positively to any negative information. Ideally you need to master spin control & show that you always make every effort to provide the best customer experience you can. Just pretending the reviews are not there won’t help. Even if you don’t monitor and claim those listings, the negative will still be out there. So wouldn’t you rather show the world your desire to create the best possible customer experience for every one?
Customer surveys reveal that many diners first check the review sites before going to a new restaurant, & a majority do it on their smartphone. Partners In Profit will help you create, correct and maintain your listings to make sure you are getting all the new business you can from the sites. We can also monitor them for you & alert you to check them to see if you want to respond to any reviews posted there.
Your website should help your customers & potential customers easily contact you & find out about what you have to offer them. Menus, entertainment, upcoming events, hours, directions, reviews, staff & specials. Pictures of your food and facilities are always excellent content for your website.
Restaurant owners should ensure that their online information is as accurate as possible. Prices and specials should be current. OpenTable found that 86 percent of diners go online to browse a restaurant’s menu before going to the restaurant.
Your website should contain reviews. Customer surveys consistently show that diners first check reviews before going to a new restaurant. Partners In Profit will help you gather your reviews & link to reviews found on Social Media & Online Review Sites.
Your website should be up to date & look good to customers using mobile devices.The largest web search engine, Google, has made changes in how they return search results on mobile devices like smartphones and tablets. If your website is not mobile friendly, your business is listed after all the other businesses whose web listings are mobile friendly. Most potential customers only view the first few businesses listed in a search. If your website has not been updated to be mobile friendly, you are missing out on business to your competitors who are mobile friendly.If your website is not Mobile friendly, Partners In Profit will update it to make it mobile friendly.